Krista Moats
In IT, if we're not careful (often even when we are) people will ignore our messages. Content that resonates is created when you have the right combination of message and strategy. This new method called AAURI helps communicators determine the best core message and content strategy for their audience, so people are more likely to take action because of the communications they receive.
In this session:
• Learn where to start with developing a core message, what are the major considerations
• Find out how audience and core message guide channel strategy and format
• Explore channels and format for reaching your audience
• See how to apply this method to large-scale projects and iterate for ad-hoc or smaller communications (deliverable level)